The Business of Design
The Other Side of the Mood Board: Business Strategies for Interior Designers
The Other Side of the Mood Board: Business Strategies for Interior Designers You’ve got the design chops, the trendsetting eye and the ability to transform a space into a client’s dream. But let’s face it, running a successful interior design business is about more than just creating stunning aesthetics. Project management and client relationships are the cornerstones of a thriving...
Designing Success: Proven Marketing Moves for Interior Designers
Standing out as an interior designer in today’s world requires a strong brand identity. But with so much competition, how can you effectively reach your target audience and showcase your unique style? Here are some actionable marketing strategies to stand out as an interior designer: Niche Down and Claim Your Expertise: Gone are the days of being a jack-of-all-trades. Identify a...
Cracking the Code on Client Communication: A Guide for Interior Designers
Effective communication is the cornerstone of a successful interior design. Clients come with a range of concerns, from merging design styles to maximizing a small space or staying on budget. Here are some quick tips to navigate these common roadblocks and foster a smooth design journey: Style Fusion Confusion? Mood boards are your secret weapon! Let clients explore a variety of...
The Rise of Sustainable Materials in Interior Design: A Shift Toward Eco-Conscious Practices
The interior design industry is evolving, adapting to a stronger focus on sustainability and environmental care. Notably, the American Society of Interior Designers (ASID) has reported a growing preference among consumers for spaces that are both aesthetically pleasing and environmentally conscious. This shift towards sustainability is influencing everything from the selection of materials to how projects are conceptualized and...
Keeping Up with Contemporary Design in Interior Spaces
Contemporary design is noted for its adaptability and reflection, offering a snapshot of current trends while anticipating future ones. Unlike its predecessor, modern design, which evolved from the early to mid-20th century’s desire for simplicity and functionality, contemporary design fluidly draws from many styles to create something representative of the present moment. “Contemporary design is inherently dynamic, making it...
